Fractional COO
Stop flying blind.
A fractional COO for founder-led businesses.
Your finances and operations in one live view, with a senior operator reading it and telling you what to act on.
20+ years consulting and operating
· Enterprise · Scale-ups · Start-ups · Ventures
The pain-point
You're running a good business on feel, and a month behind
Your money's in Xero. Your day-to-day runs in another system — bookings, jobs, CRM, rosters. Your pipeline's in a spreadsheet. And you never see them together.
So the questions that actually matter, how are we really tracking? where's revenue leaking? is that big number a problem? what can I safely take out? mean digging, or go unanswered until they show up in the bank.
60%
Small businesses who have hit cash-flow problems
Only 38%
Small businesses who track cash flow with software
34%
Owners who have been unable to pay themselves
Source: Xero
What is it
A fractional COO.
Without the full-time hire.
We bring your core systems into a single live operating picture — revenue and costs against your trend, capacity and utilisation, renewals and churn, receivables, pipeline — and once a month a senior operator reads it with you and tells you what to act on. The bit that falls between your bookkeeper and your ops manager.
Not another dashboard you have to interpret. Judgment, on top of the numbers.
See it
Your core systems, in one place
The kind of live view we build, finance, CRM and operations together (sample - anonymised)
What it catches
The things you usually find out too late.
That scary "outstanding" number and what's actually overdue.
Where revenue is quietly leaking through underused capacity, churn, or creeping costs.
Clients and contracts approaching renewal before they lapse.
Whether you can safely afford that hire — or that drawing — before you commit
How it works
Start small. Grow into a standing partner.
Operating Snapshot
One view, fast
We integrate your systems into one live view, plus a first read of what's working and what's leaking. Fixed price, ~2–3 weeks.
Operating Partner
The standing engine
The live view kept current, plus a monthly read and working session: so you always know what to act on.
AI Coworkers
Automate the admin
Optional: build agents that handle recurring work, like a daily brief, meeting prep, marketing analysis, internal reporting.
According to Xero, businesses using 5+ connected apps suffered 33% less revenue loss than others
Who it's for
Founder-led businesses without a COO.
Owner-operated businesses doing roughly $1–10M, without a COO or data analyst.
These include:
Service businesses
Multi-site operators
Practices
Studios
Professional firms.
Your Fractional COO
About Adam
20+ years of operating and strategy leadership across founder-led, high-growth and established businesses (including Culture Amp, Cogent, and his own ventures). He installs the operating layer, and interprets it for you.
“We are more focused and effective as a business as a result.”
“After several years of using external facilitators, Adam took over the reins and not only designed but fully ran and expertly facilitated all of our leadership offsites. He has an intuitive sense of when to hold space and when to step in.”
Curious what your business looks like, in one view?
What happens on the call?
A quick look at how your finance and operations currently connect (or don't!).
One or two things you're probably flying blind on.
Whether a live operating view would help.
No pitch. No obligation. Just a clearer picture.
Not ready to talk? Email adam@subtledisruptors.com.