Garry Williams has navigated his way out of the corporate world, through General Assembly, Inspire9, FuckUp Nights Melbourne, and now working to help nurture Melbourne's innovation community at the University of Melbourne.

Most organisations have a mission statement, vision statement, values, and now even a purpose. But as useful as they are in setting the direction of an organisation, they can be very difficult to recall without having them in front of you. They tend to become dry bits of information in and of themselves, but when brought together with a relevant story they become full of life and meaning.