It was one of those days when I came across something in my Facebook feed that actually moved me. It was a post of a video ad made by a friend of mine, and it grabbed my attention. It was a comment on our obsession with sport, the money we put into it, and posed the questions: What benefit as a whole our country receives from this spend? What better ways could we spend $100M per year? What impact could we have on the society we live in? Could we greatly reduced youth suicide? Could we put a dent in domestic violence?
I found myself in tears, and as I was about to travel to Sydney for I work decided to reach out to Laurie and see if we could organise a chat on the podcast.
Laurie Ingram and I met at a co-working space I managed in Surry Hills, Sydney. He and his business partner Andrew Towns had founded a creative agency called Mr Mumbles, and decided to rent some space. I felt an immediate connection with both of them – they were easy to get along with, were pretty chilled out, and fitted in really well with the other tenants.
Over his career he has had several senior roles with creative agencies like Leo Burnett and M&C Saatchi. But there is something a bit different about the way Laurie operates that differentiates him from the Don Draper types, some of which also were part of our co-working community, (and not unlike a previous Subtle Disruptor Max Olijnyk whom I have interviewed in the past).
In this conversation we talk about the origins and success of the ad Laurie and Andrew made for Gruen. We talk about the creative process they following, and the moving from ideas, to conversations, to creating change.
Laurie and I met up at First Drop cafe in Redfern, Sydney. He is humble, humorous and thoughtful, and I hope you enjoy listening to our conversation.