When my guest for this week, Corey Wastle, and his cofounder James O’Reilly founded Verse Wealth, they knew they wanted to do things a little differently. Having a background in corporate financial planning, and witnessing first-hand the fees-first approach most planners took, Corey knew pretty early on that this approach did not sit well with him. And he wanted to create something that did.

For him that meant getting back to the actual purpose of financial planning: to help clients achieve their financial goals so they can achieve their life goals. In an industry many people are skeptical of, this would involve a very different way of doing things, and getting clear on some core principles upfront. Things like transparency in the way they work and not charging commissions on products they recommend.

Taking the time to define what was important for their new business’ culture, Corey and James created a foundation of clarity and integrity upon which their business is now built.

It probably comes as no surprise but I really enjoy talking with people, especially one-on-one. And this is one of the things that struck me after my conversation with Corey: in the process of meeting clients for the first time Verse Wealth take a considerable amount of time to talk with them; to understand the deeper motivations behind their financial desires; to ask them question that perhaps nobody has ever asked them before; and to create a safe place where inner thoughts can be shared and ideas worked through.

Corey and Verse Wealth are taking a different approach not only to financial planning, but also to the way they are designing and shaping their organisation. I hope you enjoy listening to our conversation.

If you enjoyed listening to Corey you might also enjoy listening to Harvey Pene and Ben Walker on purposeful accounting, or Mark Daniels on social procurement.

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