Bec Brideson has been a creative director, a founder of her own communications agency (Venus Comms), and is now an author and consultant helping business reorient themselves and their message to connect with female purchases.
Through her career Bec has seen the masculine orientation of many organisation, how this blinkers them from considering the differences in how women think and feel, and what they miss out on because of this.
In her book ‘Blind Spots‘ she helps organisations identify if they are inadvertently missing the mark, and how they can make changes to correct this.
If you enjoy listening to Bec you may also enjoy listening to Emma Sharley on starting her own marketing agency, or Penny Locaso about helping women find happiness in the workplace.
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