Women are becoming the dominant driving force of many economies. From education, to salaries, to being the decision maker on purchase: women are turning the tables. But business is slow to catch on, with many brands still connecting to the masculine over the feminine. Bec Brideson is helping to correct this.
Subtle Disruptors
There are obvious problems to the economic system we have created for ourselves, but no obvious solutions. Jodie has created a platform to enable a sharing economy, a system she sees as one they could help us transition from what we have now to something more inclusive and connecting.